- Market analysis
- Target analysis and segmentation
- Brand identity, including brand story development, value proposition and brand positioning
- Key benefits
- Marketing strategy with recommended tactics
At Digital Growth it’s all about your business success!
New Product Development
A deep understanding of consumer needs, wants and desired experiences is fundamental for developing great products. That deep understanding also has to cover the purchase process and the usage experience as well. In these times of rapid technology change, a winning strategy demands to be on top of trends and competitive activity, delivering game changing consumer-driven innovation faster, with a disciplined approach to priority setting and resource allocation.
At Digital Growth we can offer our marketing expertise and project management support to take your new products from idea generation to market launch.
Our expertise leading cross-functional teams from a wide variety of functions in consumer & durable goods, as well as our experience setting up strategic alliances and negotiating supplier agreements, can help you in your objectives of going fast to market, while saving costs, capital expenses and gaining access to broader skill sets.